we're not dealing with medicine, just environment. if you had a drug that will give you 10-15% improvement on your outcome, they would throw billions at you. >> you cannot really argue with that. it sounds like a great plan. was there someone specifically? how did you become interested in teenage cancer? how did you notice there was a gap in this? >> as i said earlier, i noticed basically because my doctor and his wife noticed. i just have one of those brains that seem to me straight line, sensible things to do. there is a huge problem in madison of the moment. -- medicine at the moment. costs are going through the roof. there are other things you can do to improve the care of the patient. the one role of medicine that is observation of the patient. basically from the beginning when it was posed to me as a problem. >> when it was announced you were speaking here we did get questions from the general public, and some came from young adult teenage cancer folks that are still fighting it. they have some questions. they want to know if yo